The lessons, strategies, tools, roadmaps, and resources in this course are applicable to all niches within the equestrian industry. Everything is tailored specifically to the equestrian space, and we break down specific strategies for product-based businesses (like clothing, tack, art, grooming supplies, etc), service-based businesses (like training, boarding, horse care, animal communicators, saddle fitters, etc), and personal brands (influencers, bloggers, podcasters, creators, professional riders). If you have a business or want a career in the horse world, and you don't feel like you've mastered Instagram yet, you'll definitely get something from this course.

Ok so here's the fun thing about equestrians being what market researchers call 'slow adopters' – our industry is about 5 years behind most mainstream sports, as well as about 5 years behind in our adoption of new technology. So while it might be hard to break into fashion or health/wellness on social media, there's actually never been a better time to build a brand on equestrian IG. It's just now heating up, and the market is perfectly positioned. And yes, the algorithm can be annoying, but remember – everyone is dealing with it, which means you're not at a disadvantage.

You can absolutely learn. a TON about social media through Instagram profiles, YouTube, articles, blogs, etc. for free! But horse people are busy, and it's hard to not only take the time to find all of those resources, but also to sift through and determine what's actually going to be helpful for an equestrian business or not. When it comes to other paid social media courses out there, there are some great ones – we've taken a lot of them ourselves. One major thing we've noticed is that if you don't understand horse people and horse culture, it's really hard to teach strategies that work in the equestrian social media space. We set out to create the first comprehensive Instagram course designed exclusively for equestrian brands, businesses, entrepreneurs, and businesswomen. We understand how horse people think, we have extensive experience in equestrian social media and content creation, and we have tried and tested many approaches to find out what actually works. We want to offer everything we know and have learned in one place so that you can focus on what matters most: your life with horses.

YES, you need social media in the horse world if you want to establish a brand, start or run a business, build a career, or make money in the equestrian industry. No matter what you do specifically, you need to utilize social media to leverage your strengths, create brand awareness, and attract and audience that becomes your clients, customers, sponsors, advertisers, or future employers. Word of mouth will always reign supreme in horses, but most word of mouth marketing is done on social media these days. Yes, you want to get them talking at the barn or at the shows, but if you don't get them talking on social first, they'll forget about your brand and the word of mouth buzz will fizzle out.

Yes, Maya walks you through explicit in-app training across multiple social media platforms with screen-share videos to follow along throughout each training.

How long it takes to complete this course is entirely up to you depending on your current schedule, job situation, and amount of time you wish to dedicate to the course. We recommend dedicating 2-4 hours minimum a week to the course material and activities but you will have lifetime access to the course.

This is a completely self-paced online course so you decide when to start and how long you'd like to take to finish the course. If you don't have time to start the course right when you enroll, you have lifetime access (as well as be grandfathered into all future updates!).

Due to the digital nature of the course (and our confidence that you will LOVE this online course), NO refunds will be issued, under any circumstances. Please make sure that the course feels like a good fit for you, before enrolling. (Email [email protected] with any questions, we are happy to help!)

The Mastering Social course is entirely self-paced, *HOWEVER* you will never be alone!

Once you become a student, you will have access to our private Facebook group to ask any and all questions that come up while you work through the course.